Coporate Social Responsibility: Striking a balance when publicising good works

Working for a company that takes its Corporate Social Responsibility (CSR) very seriously, and being responsible for the company’s marketing, one of the challenges I face is getting the balance right.

Read the full article at LinkedIn 

Social Business: Examining Both Sides of the Coin

Abstract: a blog looking at how the experience of Social Selling can work equally as well for the vendor and the buyer

Read the post at LinkedIn 

Old Sales Model v New Model - or is there one in between?

We hear a lot about the old sales model and the new sales model...

...but surely the ideal situation is a hybrid of the two - as discussed in more detail below - that leverages all the strengths of each.

Read the full post at LinkedIn